Our Customers

Target business

  • Full-service or specialized advertising agencies
  • Public relations firms
  • Marketing companies

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AXIS is a leading provider of media liability insurance with our media/professional insurance portfolio of policies. We have partnered with the American Association of Advertising Agencies (4As) since 1992 and provide comprehensive professional liability coverage designed exclusively for 4As members.

AXIS offers extensive underwriting and claims expertise, including staff attorneys specializing in First Amendment, privacy, publicity, intellectual property, errors and omissions, and cyber/data security and privacy, with a commitment to the media space dating back to 1979.

The American Association of Advertising Agencies policy, which includes the ability to add coverage for technology services errors and omissions, miscellaneous professional services error and omissions, and a full suite of cyber/data security and privacy coverages, provides a one-stop solution for the professional insurance needs of 4As members.

All steps in production process covered

No "hammer" clause governing settlement

All-risk coverage agreement offers broad protection



AXIS PRO® Insurance for American Association of Advertising Agency Members

With decades of media experience to draw on, AXIS PRO® Insurance for American Association of Advertising Agency members provides comprehensive professional liability coverage for the ever-changing media landscape.


  • Business operations and personal injury: coverage is extended to personal injury claims arising from the usual and ordinary business operations of the Insured, which may fill a gap in coverage created by exclusions in a CGL policy, based on the insured entity being in the business of advertising
  • Damages include punitive or exemplary damages, where allowed by law
  • Dedicated limits: Instead of one aggregate limit applicable to all overages under the policy, we offer the option to write coverage with a dedicated limit for any combination of the following coverages:
    1. 1. media;
    2. 2. miscellaneous professional services error and omissions;
    3. 3. technology services error and omissions; cyber/data security and privacy
  • Joint venture coverage: coverage is extended to cover the insured's interest in a joint venture at no additional premium
  • Mitigation expense coverage: automatically included at full policy limit for no additional premium
  • Reporting of claims: governed by the awareness of a control group composed of senior executives and officers of the insured entity
  • Technology services errors and omissions (E&O): automatically included for qualified classes at a $100,000 sub-limit for no additional premium. Higher limits are available.
  • Up to $20 Million primary or excess coverage with capacity

Optional coverages

  • Miscellaneous professional services errors and omissions
  • Technology services errors and omissions
  • Cyber/data security and privacy

Target classes

  • Advertising agencies
  • Public relations firms
  • Marketing companies

All capabilities (including deductibles, self-insured retentions, limits of liability and minimum premium) are for illustrative purposes only as to products offered by AXIS insurers licensed in the state and not necessarily indicative of the capabilities of any other AXIS company.

Not all insurance coverages or products are available in all states and policy terms may vary based upon individual state requirements. Issuance of coverage is subject to underwriting and coverage depends upon the actual facts of each case and the terms, conditions and exclusions of each individual policy. anyone interested in an insurance policy should request a copy of the policy itself for a description of the scope and limitations of coverage The information on this Website is provided for informational purposes only and is not an offer to sell, or a solicitation to buy, any particular insurance product. No insurance product is offered or will be sold in any state in which such offer or solicitation would be unlawful under the laws of such state. Certain products may be offered by AXIS companies not licensed in your state and therefore may only available through a licensed surplus lines broker. Surplus lines insurers do not generally participate in state guaranty funds and insureds are not protected by such finds, and surplus lines insurers are not always subject to the same insurance regulatory standards applicable to licensed insurance companies.



American Association of Advertising Agencies Insurance Application, AXIS 101 0902

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Product Sheet

AXIS American Association of Advertising Agencies Product Sheet

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Our approved service providers

Clients with AXIS Breach Response Insurance can receive payment for expenses related to data breaches. Please see our list of vendors who AXIS has pre-approved to provide breach-related services to our clients.

See approved service providers

Claims examples

Claims Examples

AXIS Advertising Agencies

The following claims examples illustrate the types of exposures advertising agencies can face. Download claims example


We deliver on our promises

We go further with claims resolution that puts your customer first. Utilizing our highly skilled claims specialists to deliver effective resolution that meets your customers’ needs. Focusing on:

  • Quick decision making
  • Championing your needs
  • An honest approach

Learn more about claims


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